PGDM in Marketing

A Post Graduate Diploma in Management (PGDM) with a specialization in Marketing is a comprehensive program designed to equip students with the knowledge and skills required to excel in the dynamic and competitive field of marketing. The curriculum encompasses a range of core management subjects, including organizational behavior, economics, and strategic management, coupled with a focused exploration of marketing principles. Students delve into areas such as market research, consumer behavior, brand management, and digital marketing, gaining a thorough understanding of the intricacies of product promotion and consumer engagement. The program often incorporates practical experiences through industry internships, market research projects, and case studies, allowing students to apply theoretical knowledge to real-world marketing challenges. Soft skills development, leadership training, and exposure to industry seminars further enhance students’ ability to navigate the evolving marketing landscape. Graduates of PGDM in Marketing programs are well-prepared to pursue diverse roles such as Marketing Manager, Brand Strategist, Digital Marketing Specialist, or Market Research Analyst, contributing significantly to the success of businesses by creating and implementing effective marketing strategies.

  • PGDM in Marketing-Eligibility & Admission
  • Educational Qualifications:Candidates should have completed a Bachelor’s degree in any discipline from a recognized university or institution.
  • Minimum Percentage:Many institutions have a minimum percentage requirement, typically ranging from 50% to 60% in the undergraduate degree. This can vary based on the institution.
  • Entrance Exam:Candidates are required to appear for a relevant entrance exam. Common entrance exams for PGDM programs include CAT (Common Admission Test), XAT (Xavier Aptitude Test), MAT (Management Aptitude Test), CMAT (Common Management Admission Test), or other exams specified by the institution.
  • Work Experience (if applicable):Some PGDM programs, especially those designed for working professionals, may consider work experience as an additional eligibility criterion. However, this varies among institutions.
  • Admission Process
  • Application Form:Interested candidates need to fill out the application form provided by the respective institution. This is often available online on the institution’s official website.
  • Entrance Exam Score:Candidates are required to take the specified entrance exam, and their scores in these exams play a significant role in the admission process.
  • Group Discussion (GD) and Personal Interview (PI):Shortlisted candidates based on entrance exam scores are typically invited for a group discussion and a personal interview. These rounds assess communication skills, problem-solving abilities, and overall suitability for the program.
  • Academic Performance:Academic performance in the undergraduate degree may also be considered in the admission process.
  • Final Merit List:The final merit list is prepared based on the candidate’s performance in the entrance exam, GD, PI, academic background, and other relevant factors.
  • Offer of Admission:Successful candidates are then offered admission to the PGDM in Marketing program.
  • Document Verification:Once selected, candidates are required to submit the necessary documents for verification. These typically include academic transcripts, certificates, and proof of identity.
  • Payment of Fees:Finally, candidates need to pay the required fees to confirm their admission.

PGDM in Marketing-Top Colleges

  1. Doon Business School
  2. University of Petroleum and Energy Studies
  3. Graphic Era Hill University
  4. IMS Unison University
  5. Quantum School of Business

PGDM in Marketing-Syllabus

Semester I:Principles of Management:

    ADMISSION INQUIRE 2024-2025

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    • Introduction to management principles and functions.
    • Organizational structure and behavior.

    Financial Accounting:

    • Basics of financial accounting.
    • Understanding financial statements.

    Fundamentals of Communication and Interview Preparation:

    • Developing effective communication skills.
    • Interview preparation and networking skills.

    Human Resource Management:

    • Overview of HRM.
    • Recruitment, training, and performance appraisal.

    Marketing Management:

    • Core principles of marketing.
    • Market segmentation, targeting, and positioning.

    Managerial Economics:

    • Economic concepts relevant to managerial decision-making.
    • Demand and supply analysis.

    Elective Project:

    • Practical application of concepts learned in the first semester.

    Semester II:Strategic Management:

    • Formulating and implementing organizational strategies.
    • Environmental analysis and competitive advantage.

    Cost Accounting:

    • Basics of cost accounting.
    • Cost analysis for decision-making.

    The Integrative Manager:

    • Integrating various management functions.
    • Leadership and team management.

    Innovation Management:

    • Introduction to innovation.
    • Managing innovation processes.

    Mastering the Interview and Networking Skills:

    • Advanced techniques for successful interviews.
    • Building and leveraging professional networks.

    Elective Project:

    • Further application of knowledge through a project.

    Semester III:Marketing Research:

    • Research methodologies in marketing.
    • Data collection and analysis.

    Consumer Buyer Behavior:

    • Understanding consumer decision-making.
    • Factors influencing consumer behavior.

    Advertising and Sales Promotion:

    • Principles of advertising.
    • Sales promotion strategies.

    Distribution Management:

    • Supply chain management.
    • Distribution channel strategies.

    CRM (Customer Relationship Management):

    • Building and managing customer relationships.
    • CRM tools and strategies.

    Project:

    • Practical implementation of marketing concepts in a real-world project.

    Semester IV:Product/ Brand Management:

    • Managing product life cycles.
    • Branding strategies.

    E-Commerce:

    • Introduction to electronic commerce.
    • E-commerce business models.

    Internet Marketing:

    • Strategies for online marketing.
    • Search engine optimization, social media marketing.

    Social Media Marketing:

    • Leveraging social media for marketing.
    • Creating and implementing social media campaigns.

    Marketing Finance:

    • Financial aspects of marketing decisions.
    • Budgeting and financial planning for marketing activities.

    Project:

    • Culmination of the program with a comprehensive marketing project

    PGDM in Marketing-Carrer Scope

    • Brand Manager:Develop and execute strategies to enhance brand visibility and equity.Oversee product launches and promotional campaigns.
    • Product Manager:Manage the entire lifecycle of a product, from development to launch and beyond.Analyze market trends to ensure products meet consumer needs.
    • Digital Marketing Manager:Plan and implement online marketing strategies.
    • Utilize digital channels, including social media, SEO, and email marketing.
    • Market Research Analyst:Conduct research to identify market trends and consumer preferences.Analyze data to provide insights for strategic decision-making.
    • Advertising Manager:Develop and execute advertising campaigns across various media channels.Coordinate with creative teams and media planners.
    • Sales Manager:Lead and manage sales teams to achieve revenue targets.Develop sales strategies and customer relationship management.
    • Media Planner:Plan and optimize media campaigns to reach target audiences.Evaluate media opportunities and negotiate advertising space.
    • Public Relations (PR) Manager:Build and maintain positive relationships with the public and media.Plan and execute PR campaigns to enhance brand image.
    • E-commerce Manager:Oversee online sales platforms and strategies.Optimize user experience and implement digital marketing for e-commerce.
    • Social Media Manager:Develop and implement social media strategies to engage audiences.Monitor social media channels and analyze performance.
    • Retail Manager:Manage and optimize retail operations.Develop strategies to enhance customer experience and drive sales.
    • Event Manager:Plan and execute events to promote products or services.Coordinate logistics, marketing, and participant engagement.
    • Market Analyst:Analyze market trends, competitors, and consumer behavior.Provide insights to support strategic decision-making.
    • Consultant:Provide marketing expertise and advice to businesses.Assist in solving marketing challenges and optimizing strategies.
    • Entrepreneur:Start and manage your own marketing consultancy or business.Apply marketing strategies to build and grow a successful venture

    PGDM in Marketing-Jobs,Salary & Work

    Brand Manager:
    • Salary Range: $70,000 – $120,000 per year (varies by experience and company).
    • Responsibilities: Developing and executing brand strategies, overseeing product launches, and managing brand equity.
    Product Manager:
    • Salary Range: $80,000 – $130,000 per year (varies by experience and company).
    • Responsibilities: Managing the entire product lifecycle, conducting market research, and collaborating with cross-functional teams.
    Digital Marketing Manager:
    • Salary Range: $75,000 – $120,000 per year (varies by experience and company).
    • Responsibilities: Planning and implementing online marketing strategies, optimizing digital channels, and analyzing performance metrics.
    Market Research Analyst:
    • Salary Range: $60,000 – $90,000 per year (varies by experience and company).
    • Responsibilities: Conducting market research, analyzing data, and providing insights to support business decisions.
    Advertising Manager:
    • Salary Range: $70,000 – $110,000 per year (varies by experience and company).
    • Responsibilities: Developing and managing advertising campaigns, collaborating with creative teams, and analyzing campaign effectiveness.
    Sales Manager:
    • Salary Range: $80,000 – $120,000 per year (varies by experience and company).
    • Responsibilities: Leading sales teams, developing sales strategies, and achieving revenue targets.
    Media Planner:
    • Salary Range: $65,000 – $100,000 per year (varies by experience and company).
    • Responsibilities: Planning and optimizing media campaigns, evaluating media opportunities, and negotiating advertising space.
    Public Relations (PR) Manager:
    • Salary Range: $70,000 – $110,000 per year (varies by experience and company).
    • Responsibilities: Building and maintaining positive relationships with the public and media, planning PR campaigns, and managing communication strategies.
    E-commerce Manager:
    • Salary Range: $75,000 – $120,000 per year (varies by experience and company).
    • Responsibilities: Overseeing online sales platforms, optimizing user experience, and implementing digital marketing for e-commerce.
    Social Media Manager:
    • Salary Range: $60,000 – $100,000 per year (varies by experience and company).
    • Responsibilities: Developing and implementing social media strategies, monitoring channels, and analyzing performance metrics.

    PGDM in Marketing-Top Recruiters & Companies

    Consumer Goods and FMCG:
    • Procter & Gamble (P&G)
    • Unilever
    • Nestlé
    • Hindustan Unilever Limited (HUL)
    • ITC Limited
    Technology and E-commerce:
    • Google
    • Amazon
    • Microsoft
    • Facebook
    • Adobe
    Telecommunications:
    • Verizon
    • AT&T
    • Vodafone
    • Reliance Jio
    Automotive:
    • Ford
    • General Motors
    • Toyota
    • BMW
    • Volkswagen
    Retail:
    • Walmart
    • Target
    • IKEA
    • Tesco
    • Macy’s
    Pharmaceutical and Healthcare:
    • Johnson & Johnson
    • Pfizer
    • GlaxoSmithKline (GSK)
    • Novartis
    • Siemens Healthineers
    Financial Services:
    • JPMorgan Chase
    • Goldman Sachs
    • Citibank
    • HSBC
    • American Express
    Advertising and Marketing Agencies:
    • Ogilvy & Mather
    • McCann Worldgroup
    • DDB Worldwide
    • Leo Burnett
    • Wieden+Kennedy
    FM Radio and Entertainment:
    • Radio Mirchi
    • Big FM
    • Entertainment companies like Disney, Sony, and Viacom
    Consulting Firms:
    • McKinsey & Company
    • Boston Consulting Group (BCG)
    • Accenture
    • Deloitte
    • PwC
    Social Media and Tech Start-ups:
    • LinkedIn
    • Twitter
    • Uber
    • Airbnb
    • Zomato
    Automobile and Aerospace:
    • Boeing
    • Airbus
    • General Electric (GE) Aviation
    • Rolls-Royce

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